CPB Take Chinese Influencer to France for Skincare Campaign

CPB @CPB肌肤之钥 invited travel influencer and photographer @多啦C梦的口袋 and fashion influencer @原来是西门大嫂 to explore Corsica, France for a brand promotion journey. Both influencers vlogged their trip as they were pampered by the brand and learned about CPB’s unique value proposition. CPB also collaborated with influencers like @在赤道吃冰棍, @北京小风子, and @Manty_Yin to promote their products across social media. The campaign’s Weibo hashtag #借光养肤之旅# tracked 17.1M impressions and 3.3K discussions.