Adidas @adidasWomen collaborated with bicycle studio GuCycle @GUCYCLE to launch a summer exercise campaign in Shanghai. Adidas employed actress @張鈞甯, fitness blogger @Innereal, and fashion KOLs @七爷Jessi and @白晓萌_小布 to endorse its most popular sports bra. During the promotion period, Adidas’ WeChat Index increased 715%. The campaign’s Weibo hashtag #撬动极限, 有我撑你# has tracked 930K impressions and 722 discussions.
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