Smartphone manufacturer OPPO @OPPO and fashion brand SANKUANZ @上官喆SANKUANZ recently launched a cross-promotion campaign featuring an OPPO hoodie collection and the R11s smartphone. OPPO invited several fashion KOLs to promote and create original content, including @Anny__Fan, @张家衣, @王新宇WANGY, and @赵涛AO77. In the past week, 52 KOLs mentioned OPPO in 77 posts, generating ¥8.5M in social media value. Hashtag #OPPO全新前后2000万R11s# tracked 630M views and 6.25M discussions on Weibo. OPPO’s brand mentions on WeChat peaked at almost 5M, a 500% increase.