As part of its ongoing strategy to embrace the Chinese market, Hermès @HERMES held a gala at the Long Museum in Shanghai last week. The one-night-only event was designed to wow Chinese clientele. The gala’s main feature presented Hermes’ 2017 fall collections as stage props for dancers and models performing a choreographed show. Last week, 61 KOLs mentioned Hermès in 81 posts, generating 7.62M RMB in social media value.
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