Cosmetics brand CHANDO conducted a KOL marketing campaign for the release of its new Ampoule product line, designed primarily for whitening and moistursing needs.
- 150+ KOLs participated in this campaign; of these, 45% have 100K+ followers.
- CHANDO selected @罗云熙 as its spokesperson.
- The video was the primary medium used for this promotion
- The campaign has tracked more than 170M impressions on Weibo via #1片媲美7天精华效果#.