Huawei @华为终端官方微博 announced the launch of their newest smartphone, the Huawei Nova 2S or “Nova star”, at a PR event in Beijing. Huawei invited @黄灿灿acan to create a nude makeup tutorial with the new phone, and fashion blogger @徐峰立 lived streamed the event to 150K viewers. Several photography bloggers were also invited, including @留予刘雨果, @菜尾蝗-旅行摄影, and @步恩撒 . Hashtag #华为nova2s四镜头# tracked 150M impressions and 2.8M discussions on Weibo. Huawei brand mentions on WeChat increased 586% the day of the event.