Proya‘s Double-anti-night Light Eye Cream

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Proya‘s Double-anti-night Light Eye Cream

Proya launched a pre-sale campaign for its new double-anti-night light eye cream.

Campaign analysis:

  • Proya collaborated with hundreds of KOLs, including some top-tier KOLs like @雪梨Cherie and @小猪姐姐zz, to share their subjective opinions on using the night cream.
  • Nearly 40 KOLs used in the campaign are top-tier bloggers.
  • Many student bloggers, such as @王少女YOKI and @阿诺anuo_, also participated in the campaign.
  • The campaign’s Weibo hashtag #年轻人的小夜灯眼霜# has tracked more than 210M impressions.
By |2020-09-01T10:43:12+08:00September 1st, 2020|0 Comments

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