Proya‘s Double-anti-night Light Eye Cream

Proya launched a pre-sale campaign for its new double-anti-night light eye cream.

Campaign analysis:

• Proya collaborated with hundreds of KOLs, including some top-tier KOLs like @雪梨Cherie and @小猪姐姐zz, to share their subjective opinions on using the night cream.
• Nearly 40 KOLs used in the campaign are top-tier bloggers.
• Many student bloggers, such as @王少女YOKI and @阿诺anuo_, also participated in the campaign.
• The campaign’s Weibo hashtag #年轻人的小夜灯眼霜# has tracked more than 210M impressions.