Prada’s launched the Linea Rossa F/W 2020 series that combines function with avant-garde design concepts as part of their outdoors product line. The brand opened boutiques in Changbai Mountain and Beijing.
- Different from common promotion, Prada only invited three top-tier KOLs on Weibo this time, and the fan coverage reached 40M.
- @深夜徐老师, @时尚主播linda, @师义龙dragon were invited to Changbai Mountain to participate in photo shoots promoting the new ski suits.
- Prada contracted the photography services of distinguished photography KOL @浪漫小张, who boasts 100K+ followers.
- The campaign has tracked more than 210M impressions on Weibo via #PradaLineaRossa2020秋冬系列#.
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