Chinese cosmetics brand, Florasis released an oriental makeup collection. Beauty KOLs @宇芽YUYAMIKA, @Rita是瑞瑞, and @Oriii皓皓 collaborated with Florasis to create tutorials inspired by legendary Chinese female characters. The collaborations contributed nearly 14% to Q2’s total sponsored post Media Value. The campaign’s Weibo hashtag #杜鹃东方妆奁# tracked more than 39M impressions.
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