Vipshop Searching for Hidden Members

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Vipshop Searching for Hidden Members

Vipshop and online celebrity @杨超越 launched #杨超越全网找人# on Weibo and invited many celebrities and KOLs to display their Vipshop membership.

  • At the beginning of the event, 118 Weibo KOLs participated in the campaign, and almost all of them had 100K+ followers.
  • Subsequently, WeChat, Douyin, Kuaishou, Bilibili and Hupu KOLs joined the campaign. KOLs are required to be a Vipshop member and to have made a purchase from the platform in order to participate in the promotion.
  • The brand requested KOLs to draft their copy as responses to @杨超越, showing off their orders and promoting Vipshop’ “Sales Conference” shopping festival as providing the best value for money.
  • The campaign has tracked more than 600M impressions on Weibo via #杨超越全网找人#.
By |2020-12-30T11:17:39+08:00December 30th, 2020|0 Comments

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