MAC cooperated with The Palace Museum to launched its New Year gift box. Also, MAC launched a classical Chinese makeup look filter on Beauty Camera. The campaigns’ social media commercial featured brand ambassador @戚薇. @六金yE, @草莓妮萌萌, @司音儿, and other KOLs that participated in the launch campaign, dressed in Hanfu to create classic Chinese makeup look tutorials. The campaign’s Weibo hashtag #新年宫气妆# tracked over 360M views.