Shu Uemura’s Rouge Unlimited

Shu Uemura collaborated with Tmall Club to release its improved lighter weight formula for the best selling satin lipstick, Rouge Unlimited.

Campaign analysis:

• KOLs such as @姚雪飞-Faye and @陶维姬-VIKI attended the Tmall Club x Shu Uemura launch party.
• Nearly 80% of collaborating KOLs were small and long-tail on Xiaohongshu.
• Cooperating KOLs spanned categories like beauty, fashion, travel, and fitness.
• The campaign’s Weibo hashtag #飒气显白小红方# has tracked more than 140M impressions.