Shu Uemura’s Rouge Unlimited

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Shu Uemura’s Rouge Unlimited

Shu Uemura collaborated with Tmall Club to release its improved lighter weight formula for the best selling satin lipstick, Rouge Unlimited.

Campaign analysis:

  • KOLs such as @姚雪飞-Faye and @陶维姬-VIKI attended the Tmall Club x Shu Uemura launch party.
  • Nearly 80% of collaborating KOLs were small and long-tail on Xiaohongshu.
  • Cooperating KOLs spanned categories like beauty, fashion, travel, and fitness.
  • The campaign’s Weibo hashtag #飒气显白小红方# has tracked more than 140M impressions.
By |2020-10-22T10:24:53+08:00October 22nd, 2020|0 Comments

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