NARS @NARS set up a pop-up store in SH as part of its China debut roll-out. NARS also cooperated with the beauty app Makeup Plus to create a makeup AR face filter. With Makeup Plus’s NARS AR filter, customers don’t even have to go to the pop-up stores to try on makeup and buy. Many KOLs loved the crossover and shared with their fans on social. Some notable KOLs were @妙琳Yukiki, @深夜徐老师, @关昕圆滚滚, and @造型师淳子. Hashtag #nars is coming# collected 10.3M views on Weibo. NARS mentions on WeChat peaked at 3.3M in a day, a 620% increase. In the past week, 52 influencers mentioned NARS in 54 posts, generating ￥2,304,293 in social media value.
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