Last month, Superstar musician Jay Chou and the people’s favorite cookie Oreo co-hosted the Oreo Art Exhibition at Xujiahui Metro Station in Shanghai. The campaign seamlessly combined the nostalgia of food and music by releasing several Jay Chou songs on Oreo’s edible mini phonograph. Several KOLs attended the Oreo Art Exhibition, publishing promotional posts on Weibo and Douyin. The campaign’s Weibo hashtag #哎哟不错奥利奥# tracked over 860M impressions.
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