CPB announced it’s Brand Friend @姚晨and invited her to the new product launch event for promoting its new Sérum Supréme series in Columbia Circle in Shanghai. @仇仇-qiuqiu, @黎贝卡的异想世界, @程晓玥YvooneChing and other KOLs shared their skincare experience, and CPB’s official Weibo account interacted with these KOLs actively. At the same time, @kenjijiel was invited to share his skincare expertise. His engagement rate for this post has increased about 4 times when compared with his personal past 90-day data. The Weibo hashtag #我的向上而生# tracked over 90M views.