Kiehl’s CNY Gift Box

Kiehl’s collaborated with culture and creative brand Rolife to jointly launch a limited-edition holiday gift box containing a blind box and Chinese New Year decorations.

· Only 5 Weibo KOLs and 1 Douyin KOLs posted unboxing videos for this campaign.

· Kiehl’s collaborated with China Duty-Free and opened a pop-up store for Chinese New Year. 5 Weibo media accounts promote the pop-up store, attracting numerous KOCs.

· KOLs such as @子望 and @迟池Chichi released New Year-themed photos and text when introducing the gift box.

· They also highlighted Kiehl’s environmental protection projects and included a purchase link via China Duty-Free.

· The campaign has tracked more than 16M impressions on Weibo via #科颜氏福牛迎新春#.