Tampax Tampon

For brand promotions and the Double Eleven promotions in China, Tampax invited a group of KOLs to participate in this campaign.

• Most of the 14 KOLs participating in this campaign are from Weibo, each with 100K+ followers.
• The brand requested KOLs to use the product image as the cover image and to introduce the “comfort” and “convenience” of their tampon product compared to traditional alternatives in the copy, in addition to emphasising the “cost-effectiveness” of the Double Eleven promotions.
• This campaign has tracked more than 160M impressions on Weibo via #棉条 改变生活的发明#.