Gudak Cam is a ¥6 smartphone photography app created by a Korean startup called Screw Bar. The app replicates the old-school film development process by limiting the number of pictures users can take and requires several days to “develop” the images before they can be viewed. Hashtag #gudak# has tracked 7 million impressions and almost 8K discussions on Weibo. This has mainly been organic buzz generated by fashion and photography bloggers like @纪懵懵, @买菌, and @宇华在苏格兰 as the app does not even have a Weibo account or promote on China social.
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