This year, Budweiser @百威啤酒 celebrated Halloween a little early in a crossover campaign with fashion incubator LABELHOOD @LABELHOOD. At Shanghai Fashion Week, the two companies threw a #Night of the Living Red# Halloween party. Some notable influencers attended the party, such as @江南BoyNam, @李怡霖–李10, @手边巴黎urruolan, and @Junna_Tang. Hashtag #Budweiser X Labelhood# tracked 4.53M views and 65K discussions on Weibo.
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