Marubi launched its Little Red Eye Cream Pen in cohosted a Taobao live-stream with brand ambassador @THEO-朱正廷 and @薇娅viyaa. The brand collaborated with 99 KOLs, including @种草达人绵绵酱, @美少女Lisa酱 and @无罪inGu. KOLs @Janicekidd and @露露黄了 produced video interviews with the brand’s formulation scientists and featured a tour of Marubi’s 5C laboratory. The Little Red Eye Cream Pen campaign accounted for nearly 40% of Marumi’s Q2 Media Value. The campaign’s Weibo hashtag #丸美小红笔眼霜# tracked over 180M impressions.