SK-II openly supports women’s right activists that are breaking glass ceilings and fighting dated social norms in China. Recently, SK-II collaborated with @蒋欣 and @汤唯 to produce a short film called “Life Has No Limit“. The film encourages women to avail themselves of ageism and pursue their dreams. The video received 17M views in just 2 days on Miaopai. Championing the emancipation of women has been an extraordinary marketing strategy for the brand. In the past week, 86 influencers mentioned SK-II in 100 posts, generating social media value in excess of 15M RMB.