This year, Chinese consumer electronics brand OPPO @OPPO has added KOLs to their marketing mix. Recently, OPPO invited fashion KOLs @gogoboi and @李怡霖-李10 to promote their new OPPO R11 FC Barcelona Edition smart phone. The stylish commercial received tons of engagement on Weibo. Hashtag #OPPO FC Barcelona# generated 540M views and 167.2K discussions. In the past week, 30 influencers mentioned OPPO in 30 posts generating 1.9M RMB in social media exposure value.
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