Innocent Drink Big Knit

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Innocent Drink Big Knit

Innocent, a healthy fruit drink brand that has entered the Chinese market for half a year, has brought its charity “Big Knit” campaign into China. For every bottle of juice sold with a small hat woven by volunteers, the brand will donate to the Free Lunch Fund by the China Social Welfare Foundation.

  • The brand sent out PR packages to Weibo KOLs @Poppy-chan and @Serena在纽约, inviting them to post for this campaign.
  •  In order to upgrade its brand concept and community management, (@innocent天真不懂事会) hosted the Hema Knitting Event at the Shanghai Fresh Hema Member Store with the help of @BFN创意针织工作室 to generate awareness.
  •  The campaign has tracked more than 4M impressions on Weibo via #大爱小帽#.
By |2021-01-21T10:48:45+08:00January 21st, 2021|0 Comments

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