Chinese skincare brand, Pechoin, released a new anti-aging and wrinkle removal face cream.
- The promotional KOL campaign focused on Weibo, Xiaohongshu, and Douyin. Only nine of the 82 KOL posts were on Douyin; however, those nine posts contribute nearly half of the campaign’s total Media Value.
- Most of the KOLs used on Xiaohongshu were long-tail bloggers.
- A majority of KOLs used love stories as their content theme.
- The campaign’s Weibo hashtag #百雀羚帧颜霜# has tracked more than 360M impressions.