La Mer @LAMER海蓝之谜 recently held an art exhibition at Taikoo Hui in Shanghai to promote a new skin tone matching moisturizer cream. Part of the events’ experiential marketing included five skin tone themed photo booths. La Mer also invited @VK大魔王, @Sayi酱, @Amanda的小厨房, and @模特于溪 to the event to promote the new product line on Weibo. The campaign’s hashtag #lovelamer# has tracked 61M impressions and 53K discussions. In the past week, 70 KOLs mentioned La Mer in 82 posts, across 4 social networks, generating ¥4.96M in earned media exposure.
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