Clinique’s Lastest Product is a Hit on Xiaohongshu with Beauty KOLs

/Clinique’s Lastest Product is a Hit on Xiaohongshu with Beauty KOLs

Clinique’s Lastest Product is a Hit on Xiaohongshu with Beauty KOLs

Late last month, Clinique @倩碧 launched it’s latest skincare product called Dramatically Different Hydrating Jelly. The product has become quite popular on Weibo and Xiaohongshu with the help of Fashion and Beauty KOLs like @优里娜, @玉米酱罐头@瑞希希大爷, and @深夜徐老师. Clinique’s Weibo campaign hashtag #小黄油透明了# (translation: butter has become transparent) has tracked 20.37M impressions and 20K discussions.

By | 2018-08-13T13:28:20+00:00 August 13th, 2018|0 Comments

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