For the Christmas and New Year holidays, Dyson released 1000 limited edition Supersonic red and gold hair dryers worldwide.
- Up to now, the 26 KOLs participating in the event are all from the Xiaohongshu platform, from various fields such as beauty, food, and fitness.
- Dyson set up an offline pop-up store on Huaihai Middle Road, Shanghai, and a group of KOLs dressed in black and white clothes were invited to the event.
- Dyson invited @王豆豆爱逗逗儿 and @小萝卜heidi to showcase the good performance of the hairdryer by sharing unboxing videos of the special holiday package and promoting the products as the ideal Christmas and New Year’s Day gifts, gaining the highest media value in this campaign.
- The campaign has tracked more than 880K impressions on Xiaohongshu via #戴森圣诞送礼指南#.