In the past 30 days, DARPHIN @DARPHIN朵梵 has collaborated with a large number of notable fashion and beauty KOLs to promote their new DARPHIN French Garden Gift Box. Some of the top-tier KOLs were @黎贝卡的异想世界, @Kevin凯文老师, @MK凉凉, and @Pony__朴惠敏. Each KOL posted a detailed product review with a link to the e-commerce store. KOLs also encouraged fan store post for a chance to win free gifts. Paid and organic influencer generated awareness for DARPHIN’s brand has skyrocketed as a result, with 129 influencers mentioning DARPHIN in 136 posts, accumulated reach topped 214M, and generating ¥7.4M in media value. Compared to the previous 30 days where 29 influencers mentioned DARPHIN in 33 posts, accumulated reach was 13.2M, and generated ¥1.2M in media value.