Brooks Brothers celebrated its 200th Anniversary in Shanghai with its first ever China-based fashion show. The fashion show featured Brooks Brothers’ ambassador Louis Koo and retro American men’s fashion trends. Fashion KOL bloggers @王萌Monroe, @TheNik, and @MissFannyFan attended the show to share the experience on social media. The brands Weibo campaign hashtag #BrooksBrothers200# tracked 8.6M impressions more than 7.6K discussion. Brooks Brothers brand mentions on WeChat’s Index rose 166.67% MoM.