LA MER @LAMER海蓝之谜 recently debuted their newest Time Stands Still anti-aging skincare collection. LA MER partnered up with celebrities like @秦海璐, @姚晨, and @设计师兰玉 and celebrity photographer @陈漫ChenMan to create promotional short-form social media videos. Other KOLs like @霍球, @wonder弯弯, @VK大魔王, and @好好活着小姐 took part in the campaign using hashtag #鎏金焕变逆转时光. The KOL marketing campaign hashtag tracked 75M impressions and 74K discussion on Weibo. Last week, 27 influencers mentioned La Mer in 31 posts, generating ¥1.3M in social media exposure value.