At a recent event, LANCÔME @兰蔻LANCOME launched a new summer lipstick collection. The launch event was limited to 101 girls and was attended by youth pop stars like@创造101-宇宙少女孟美岐 and @创造101-宇宙少女吴宣仪. Many fashion and beauty KOLs like@陈林夕_Miko @布丁奶茶Deer @Temi酱 and @_邹邹_ also attended the event and assisted with the social media campaign. The campaign’s Weibo hashtag #夏日赤茶妆#tracked 120M impressions and 170K mentions. LANCÔME’s Wechat Index rating increased 223.21% the day of the event.
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