Clinique invited a professional dermatologist and top-tier KOLs @李佳琦Austin, and @项蕾红to participate in its latest product launch livestream. To amplify the launch, Clinique also seeded product samples to more than 300 Weibo-focused KOC. Clinique commissioned KOLs like @美少女Lisa酱, @小小莎老师, and @韩老板来了 to share product experience posts. Among the KOLs that collaborated in Clinique’s campaign, @SkinMuseum肌肤博物馆 achieved the highest engagement rate at 1.03%. The campaign’s Weibo hashtag #倩碧302美白镭射瓶# tracked over 93M impressions.
Leave A Comment