Fendi Qixi’s Limited Edition

/Fendi Qixi’s Limited Edition

Fendi Qixi’s Limited Edition

Fendi collaborated with British artist Sam Cox to launched a Double Seventh Festival (Qixi) limited edition MR. DOODLE graffiti collection. The celebrate the collection’s release, Fendi held offline events in Shanghai and Shenzhen. More than ten celebrities and many top-tier KOLs, such as @王嘉尔, @吉良先生, and @yuyuzhangzou, attended the events.

 

Around the same time, Fendi opened a pop-up Fendi Cafe in Beijing SKP and Chengdu IFS shopping malls. To draw in foot traffic, Fendi invited @lqscrisp and @doinb金咕咕, members of LOL, the world championship FPX team, to visit the SKP Fendi Café. Several top-tier KOLs, such as @Chrison克里森 and @SunnieLovesFashion, promoted the café across social media. The cafe was well-received, stimulating a flood of UGC content published on RED by KOC. The campaign’s Weibo hashtag #芬你一颗心# tracked over 140M impressions.

By | 2020-08-26T10:25:06+00:00 August 26th, 2020|0 Comments

Share This Story, Choose Your Platform!

Leave A Comment

1 × one =