According to L2 Digital IQ Index: @Burberry is ranked the #1 luxury brand for digital marketing in China. @Burberry recently did an exclusive WeChat launch of the #DK88 handbag with KOL @Bags包先生. The campaign gamified user interaction with the shake function and handbag color selection. @Burberry also worked with celebrities like @Mr_凡先生 and supermodel @刘雯 to promote the new handbag. Last week, 20 influencers mentioned @Burberry in 20 posts generating ¥1.75M RMB in social media exposure.

By |2017-08-02T19:36:04+08:00June 9th, 2017|0 Comments

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