To generate awareness and spur sales for their new Double Rouge Matte Metal Lipsticks, Dior @Dior迪奥彩妆 collaborated with many high-profile beauty KOLs including @黎贝卡的异想世界, @扇子NO_FAN_NO_FUN, @momo酱也是徐老师, and @睿睿cheryl. Dior implemented fairly strict creative guidelines for KOL’s image posts. Broad tracking of KOL product review posts was done with hashtag #金属心, 不单纯# on Weibo. For individualized performance tracking, each beauty KOL posted a trackable e-commerce link and their own customized discount code. Hashtag #金属心, 不单纯# tracked 10.46M impression on Weibo within a few days.