Panasonic Women’s Day

For Women’s Day, Panasonic collaborated with three KOLs @陈林夕_Miko, @包纸包纸肉肉, and @笑笑同学啊 for a quiz and lucky draw campaign on Weibo. Panasonic also worked with supermodel @刘雯, ELLE Beauty Editor @ELLE小海, and KOLs such as @ViviChow周维维 and @小蛮蛮小. The campaign’s Weibo hashtag #松下X女王秘语 tracked over 20M impressions.