Estee Lauder began to preheat promotion for its Tmall Super Brand Day on November 26 and engaged its Asia Pacific Spokesperson @李现ing in the event. The limited-edition gift box was released on December 4 and KOL @唐晓华Nami小绵, @陈紫haha posted on Weibo with high-quality pictures for promotion. @iamsingular, @鲁照华 recommended Estee Lauder’s lipstick gift box as a good present for the festive Christmas & New Year period. The Weibo hashtag #王牌赢家# tracked over 4900M views. @凯凯Kad shared her experience and professional skincare experience with great content and pictures, and engaged 5 lucky draws with fans, earning the highest engagement rate of 1.82% in the campaign among all KOLs.