Urban Decay @UrbanDecay recently held a smoky sexy event in Shanghai to launch its new #Naked Heat# collection. IT Girls @-Yuk1no, @CherryGun陈星如 and @赖赖是Zoe attended the event. Urban Decay is really innovating on social. The brand has collaborated several times with Meitu’s Makeup Plus app to develop sponsored AR filters promoting the Naked Heat collection and employed beauty KOL @扇子NO_FAN_NO_FUN to raise awareness. This week, 17 KOLs mentioned Urban Decay in 26 posts, generating 4.7M RMB in social media value.