SK-II invited @十元诗苑, @满满Cyim, and @Duebass to promote its new Facial Treatment Essence + Genoptics Aura Essence skincare set. SK-II imposed strict smoky pink color aesthetic guidelines for KOLs to follow, creating a distinct visual cohesion across collaborating KOLs’ content. The KOL campaign accounted for an estimated 9.4% of all SK-II mentions by Weibo and RED KOLs. This campaign’s Weibo hashtag #拨开云雾见光蕴# tracked more than 84M impressions.
Leave A Comment