Giorgio Armani’s New Crema Nera

Infused with an extract from the Reviscentalis plant, Giorgio Armani premieres Crema Nera, an anti-aging face cream.

Campaign analysis:

• Thus far, ten top-tier KOLs have collaborated with the brand, including @倩哥_Bunny, @丸西Wensy, and @毛小星Ryan
• Nearly half the KOLs launched lucky draws to increase post engagement.
• @Fashion热搭配has achieved roughly twice the media value of the second-ranking KOL.
• The brand specifically chose KOLs with sensitive skin to show the product’s repair effects.
• The campaign’s Weibo hashtag #修护大师黑钥匙面霜# has tracked more than 130M impressions.