China Unicom launched a 3000 Mbps 5G bundle, focusing on providing the whole family with high-speed Internet.
- 230 Douyin and Weibo KOLs from various industries were invited to participate in this campaign.
- The brand invited nearly 30 Weibo KOLs to promote and introduce 5G networks and usage scenarios.
- The brand launched a topic challenge #兆这样生活# on Douyin. @维维啊 highlighted the hassle of slow Internet, while @梅尼耶 interpreted the installation of 5G networks through a series of suspenseful short films and obtained the highest media value of this campaign.
- The campaign has tracked more than 1.14 billion impressions on Weibo and 4.46 billion impressions on Douyin via #兆这样生活#.