@Lin张林超 is building a fashion empire on the back of her personal social media following. Taobao’s Store Trading Index ranked her fashion brand LIN EDITION LIMIT in the top 30 for sales on Singles Day 2017. She was also ranked 3rd in the E-commerce Influencer Value Index. She leverages her 4.4M fans on Weibo and 4.6M fans on Yizhibo to market her brand on Taobao and to drive foot traffic to her two brick-and-mortar stores in Shanghai.
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