Kiehl’s launched a new multi-firming and repairing cream — Super Multi-Corrective Anti-Aging Face and Neck Cream.
- Half of the KOLs that have thus far participated in the campaign are top-tier on Weibo and Douyin.
- Instead of introducing the anti-aging effects or product ingredients, most Douyin KOLs used personal stories to promote the product.
- This campaign has generated 16% of the media value for this period.
- The campaign’s Weibo hashtag #紫玻A爆了# has tracked more than 98M impressions.