Kiehl’s new Super Multi-Corrective Anti-Aging Face and Neck Cream

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Kiehl’s new Super Multi-Corrective Anti-Aging Face and Neck Cream

Kiehl’s launched a new multi-firming and repairing cream — Super Multi-Corrective Anti-Aging Face and Neck Cream.

Campaign Analysis:

  • Half of the KOLs that have thus far participated in the campaign are top-tier on Weibo and Douyin.
  • Instead of introducing the anti-aging effects or product ingredients, most Douyin KOLs used personal stories to promote the product.
  • This campaign has generated 16% of the media value for this period.
  • The campaign’s Weibo hashtag #紫玻A爆了# has tracked more than 98M impressions.
By |2020-10-13T11:02:24+08:00October 13th, 2020|0 Comments

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