Gucci @GUCCI transformed Shanghai’s historic Sunke Villa into a flourishing garden adorned with lanterns and soft pink lighting for a private party to showcase their new Gucci Bloom perfume. Some notable KOLs and celebrities attended the event, including @vivianxu1105, @gogoboi, @玩美miss蜜, @lingylingywu and @倪妮V. In the past week, 30 KOLs mentioned Gucci in 54 posts, generating ¥1.4M in social media value. The day of the party, Gucci was mentioned 3.2M times on WeChat, a 16.05% increase.
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