SK-II released its new Platinum series of firming and hydrating products.
- Of all the influencers participating in this promotion, half of them are top-tier Weibo KOLs.
- SK-II provides its KOLs with a clear picture and copy format.
- SK-II’s KOLs consist not only of skincare influencers but also fitness, travel and other influencers. In order to highlight the “uniqueness” of this product, @王珮瑜 was specially invited to participate in this event.
- The campaign has tracked more than 190M impressions on Weibo via #SK-II全新臻致铂金系列#.