Oreo collaborated with Perfect Diary, producing two cushion compacts featuring the classic cookie print. Each set came with the seasonal Oreo flavors, Matcha Sakura and White Peach Oolong. On Weibo, KOLs, such as @吃货秘籍, @豹纹儿er, and @吃喝少年团, used Oreo’s to create a variety of classic Chinese dishes. Beauty KOL @宝剑嫂’s Oreo cherry blossom makeup vlog achieved the highest engagement rate at 1.82%. The campaign’s Weibo hashtag tracked over 380M impressions.