Weibo V Parenting Influencer Summit 2017 was held yesterday. Weibo invited more than 200 mommy and parenting influencers and MCNs to the event. The maternity and parenting influencer industry is booming in China as millennial parents are turning to KOLs for child-rearing advice. Twenty maternity and parenting KOLs were presented with awards including @鲍秀兰, @张思莱医师, @虾米妈咪, @三个妈妈, @拿云公子是10后, @辣妈春卷, @熊叔厨房, @恩小恩和爱小爱, and @渡渡鸟. Hashtag #母婴v时代# tracked 1.8 billion impressions and 664K discussions on Weibo.