Last week, Lancôme held an opening ceremony for its ‘Declaring Happiness’ exhibition in Shanghai. Global spokeswomen Lily Collins and Taylor Hill, Chinese fashion blogger @gogoboi, @时尚主播Linda, supermodel/designer @吕燕, and beauty blogger @李东田 attended the event. Lancôme is a highly visible and well liked foreign brand in China. In the last week, 68 influencers mentioned Lancôme in 99 posts, generating 7.55M RMB in social media value.
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