XTEP Collaborates with Tencent Sports and Fitness KOLs

/XTEP Collaborates with Tencent Sports and Fitness KOLs

XTEP Collaborates with Tencent Sports and Fitness KOLs

Chinese sports fashion brand XTEP @特步中国 hosted a live event in Changsha in collaboration with Tencent Sports. The event centered around the World Cup hype and included activities like a football competition, dance off, and water sports. XTEP invited fashion, lifestyle, and fitness KOLs like @烦高_@刘洛汐@AnaCoppla, and @Betty周玲安 to promote the event on social media. The event’s Weibo hashtag  #企鹅跑, 聚好玩# tracked 11.6M impressions and 100K mentions. XTEP’s brand name mentions increased 68.3% across WeChat.

By | 2018-06-29T12:27:09+00:00 June 29th, 2018|0 Comments

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