AlkaAqua Hip-hop Inspired Pop-up Shop in Beijing and Shanghai

AlkaAqua @统一ALKAQUA recently debuted hip-hop inspired pop-up shops in Beijing and Shanghai. The experiential marketing event was designed to compel attendees to indulge in the fresh vibes and share their experience on social media. Well-known hip-hop influenced bloggers like @周大静, @岛儿becky, @商总甜素纯, and @BLACKBAB attended the event to share their experience with followers. The campaign’s Weibo hashtag #Fresh由我，玩出色# tracked more than 57M impressions and 60K discussions.